I've used countless toners over the years including a bunch of trendy exfoliating toners but either felt like they didn't do anything or were too aggressive for my skin (dehydrated, aging, clogged pores). While the Energy Boosting Toner feels gentle there is a subtle flushing of my skin after using this product so I feel like it's actually energizing my skin. This has become my favorite step of my routine - I love the feeling of getting the last bit of dirt/makeup/anything my cleanser missed while at the same time adding some moisture back and prepping for serum. I was going through a ton of this product and switched to using toning cloths so as not to waste product absorbed by a cotton round. While I love all Renee Rouleau products I especially love the "ritual" of using a toner and this is my favorite of her options.